U SO NICE is a Kyiv based brand started in 2021.
We admire the nature of beauty, its philosophy and creativity. We put freedom first. U SO NICE items are gender-fluid and we encourage all the forms of visual self-expression.
We are certain fashion is not about consumerism and nature&human rights violation. We prioritize using highest quality, long-lived and mostly natural production materials over commercial profit; we do not use real leather and fur, preventing cruelty to animals; we control our suppliers factories' labour conditions in order to prevent human rights violation; we make our carbon footprint as low as possible, while having all our operations in one country.
We believe business and community responsibility can put humanity on the trail of high-minded progress which can do us ALL cute and sexy. We’re in.